HELMUT LANG
Fashion self-taught Helmut Lang established a bespoke fashion studio in Vienna in 1977, followed by a boutique in 1979 at just 23 years old. Achieving notable success in Austria, Lang's work gained further recognition after being featured in the exhibition "l'Apocalypse Joyeuse" at Paris' Centre Pompidou, sponsored by the Austrian government. This led to his triumphant expansion to Paris in 1986, culminating in the creation of the renowned label "Helmut Lang."