MEDICOM TOY

Since '96, Japan's MediCom Toy evolved from Ebisu's local spot to a global sensation. Their limited-edition collectibles blend anime and pop culture, especially the iconic BE@RBRICK series. This bear-shaped figure has a devoted following including Pharrell Williams and DJ Khaled. With blind box packaging, collectors trade to complete sets. Known for BE@RBRICK, they collaborate widely, spanning KAWS, BAPE, Star Wars, and more, especially in streetwear/fashion. Annually, a highly-anticipated exhibition is hosted. F@BRICK, their offshoot label, features original designs by notable artists.