ON RUNNING

On, a Swiss-based athletic footwear and sportswear brand, was established by Olivier Bernhard, a former Swiss Ironman champion, along with David Allemann and Caspar Coppetti. They introduced a unique feature allowing customization of cushioning for softer landings by manipulating the shoe's structure. This innovation compresses the clouds in the forefoot, providing a solid and steady platform for powerful take-offs.