FROM TREND IN A HEARTBEAT TO ALAÏA ESSENTIAL: LE COEUR BAG

FROM TREND IN A HEARTBEAT TO ALAÏA ESSENTIAL: LE COEUR BAG

The new creative director Pieter Mulier has Mr. Alaïa’s love for craft and clothing as sculpture vision in his very core, and proving it since his debut collection for the fashion Maison.

Our immediate reaction after seeing Alaïa’s Le Coeur Bag for the first time a couple of years ago was “love at first sight, trend in a heartbeat”.

Reality? The heart-shaped newcomer has instantly reached the “top hit list”, and quickly became an Alaïa essential.


Le Coeur’s volume and sculptural shape are created with one simple cut in the middle, and thanks to two zippers you can open your heart as wide as you wish to access its surprisingly spacious interior.

When looking at Le Coeur, what words come to you mind?*

*pause and think for a minute if you want to do this little exercise with us

 

 

Is it cute? Ultra feminine? Playful? Whimsical? Charming?

Is it cool? Fresh? Sentimental? Timeless? Morning to evening versatile?

For us it's all the above and more.

It’s the mix. And the balance reflecting the owner’s inner world or current mood (or state of mind) they want to express through their style or a particular outfit choice.

 

LOVE? LET IT FLOW!



Want to add yet another heart-shaped purse to your collection?



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