It’s not a coat. It’s a Max Mara!
The next season Max Mara has already landed on our virtual racks, and includes the Italian fashion house’s most-coveted garment worldwide: the iconic Madame Coat no. 101801. In four colors: white, black, camel and sand, and very limited stock.
The impact this legendary piece, designed by Anne-Marie Beretta back in 1981, has on the fashion world speaks volumes, capturing hearts of celebrities, stylists, editors and fashion lovers with its unique lines, impeccable proportions, and timeless appeal. Madame 101801 is a statement that will transcend trends and stand the test of time.
Unmatched Versatility and Style
The 101801 coat is a versatile wardrobe essential that effortlessly combines femininity and power. Its oversized silhouette, deconstructed sleeves, and classic wide lapels create a look that can be worn with masculine-cut suits, ultra-feminine dresses, or “wrap” a casual t-shirt and denim ensemble.
No matter the occasion, this coat exemplifies the unrivaled craftsmanship and know-how that Max Mara is renowned for.
Distinctive Elements of Perfection
From the elegant double-breasted fastening to Max Mara monogram lining and dedicated label, every detail of the 101801 coat has been meticulously crafted with unparalleled precision (we believe, we are not the only ones who gets goosebumps while observing the surgical precision of the stitching).
All these distinctive elements contribute to its status as the ultimate iconic item in the world of fashion.
Wearing this coat is like wrapping yourself in a work of art, where every stitch reflects the pursuit of balance between fabric, shape, color, and craftsmanship.
Artistic Expressions
The 101801 coat has also inspired renowned international artists to create stunning reinterpretations of this timeless masterpiece.
You may remember the 1994 camaign by the famous photographer and filmmaker Martine Barra, François Berthoud's illustrations, featuring his signature "dripping" technique, the photograph series by Valery Katsuba, titled Albatross (When memories are awoken by birds), or William Wegman's famous Weimaraners modeling for the "Dogs in Coats" series.
Through their creative departures, they have probed, deconstructed, and reimagined the sartorial perfection of the coat.
Max Mara 101801 coat holds a special place in fashion history and continues to captivate fashion enthusiasts across the globe. With its enduring popularity and iconic status, it has become a symbol of timeless elegance and style, cementing its place in the pantheon of iconic fashion pieces. Its perfect proportions, impeccable craftsmanship, timeless charm and artistic allure make it a must-have for anyone seeking to embrace sophistication and style.
Whether you're attending a formal event or strolling through the city streets, this coat effortlessly elevates your ensemble and sets you apart as a true fashion connoisseur.
Love, Lozuri
