RHUDE

R H U D E, established by Rhuigi Villaseñor in 2015, is a design venture rooted in Los Angeles. It harmonizes luxury techniques with streetwear influences, evident in its ready-to-wear collections. Each piece is designed with a narrative focus, embodying modern socioeconomics and Villaseñor's personal journey in Los Angeles. This theme persists season after season, fusing American iconography with nostalgic elements, providing a visual commentary on the style and culture of Los Angeles.