In an industry often criticized for its environmental impact, Chloé have been taking a firm stride towards sustainability with the introduction of the Nama sneaker, debuted as part of Resort '22 colection.
Nama embodies Chloé's commitment to reducing its ecological footprint. Under the visionary guidance of the fashion house's Creative Director Gabriela Hearst, the Nama sneaker represents a key element in her broader strategy to address the environmental challenges faced by the fashion industry.
The Uruguay-born designer has become renowned for her tireless efforts to reshape the fashion landscape, educating not only her customers and collaborators but also industry veterans and editors on the urgent need for a paradigm shift.
Through the Nama sneaker, Gabriela demonstrates a genuine dedication to her vision of a net-zero fashion future.
Sneakers: Chloé Nama · Bag: Marni · Sunglasses: Zimmermann
The creation process of the sneakers spanned over eight months, during which Hearst and her design team meticulously examined every component to minimize its environmental impact.
The commitment to sustainability is evident in the materials used, with a focus on recycled and eco-friendly alternatives.
What alternatives in particular, you're asking?
The sneaker's knit elements, for instance, are crafted from 90% recycled polyester yarn derived from plastic bottles. Additionally, 25% recycled microsuede is incorporated, while the welt utilizes 25% recycled thermoplastic elastomer. Even the midsole is composed of 25% recycled rubber powder, making every aspect of the Nama sneaker a testament to responsible design.
Sneakers: Chloé Nama · Bag: Anya Hindmarch · Sunglasses: Missoni
At the core of the Nama sneaker lies Chloé's unwavering dedication to sustainability. Impressively, approximately 40% of the shoe's weight is derived from recycled debris, showcasing the maison's commitment to repurposing and reducing waste.
This bold and lightweight eye-catcher features a hand-stitched mesh upper, showcasing the exceptional craftsmanship Chloé stands for. The contrasting, ridged sole not only adds a stylish touch but also ensures optimal comfort, embodying a cool and sporty aesthetic.
A subtle Chloé logo positioned at the back serves as a distinctive signature touch, solidifying the sneaker's status as an icon of sustainable fashion.
Chloé's sustainable approach extends beyond the design of the Nama sneaker. Collaborating with Leather Working Group (LWG) certified leather manufacturers, the fashion house ensures that the leather used in the sneaker's production meets stringent environmental standards.
LWG certification evaluates tanneries based on their responsible use of energy and water, effective management of chemicals, proper handling of solid waste, and wastewater treatment.
By transforming waste materials into desirable fashion pieces, Chloé continues to set a commendable example for the industry, reminding us that style and sustainability can walk hand in hand.
The Chloé Nama sneaker, loved by celebrities, editors and street style stars around the globe, represents a tangible step towards a greener future for fashion. By prioritizing sustainability without compromising on style, Chloé, under the guidance of Gabriela Hearst, paves the way for a more conscientious approach to footwear design.
Nama is a proud display of the wearer's commitment to both fashion and the planet, making a bold statement that echoes far beyond the confines of the fashion world.
If you have a pair in your collection, you know perfectly what are talking about. And if you plan to add Nama to your closet, the ultra-comfy sneakers are available in several colorways (and also in the new wedge silhouette).
Love,
Lozuri
